We don’t know how he does it. We don’t know how he keeps all those valuable Google secrets confidential. And we don’t know how, after creating who-knows-how-many blogs and videos about Search Engine Optimization, interrogated by thousands of PageRank-hungry, backlink-sucking SEO fanatics, he can still climb mountains in Africa, read the Bible and meditate with a straight face.
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Google's Secret Is Hidden Behind Matt Cutts Poker Face
If we assume that he wants to let us know what Google’s algorithm is all about, he would definitely have to do so in a sneaky way. Google would have his head for it. He has already explained the importance of header tags, titles, PageRank, forum and blog participation, and valuable content on your website and other websites that link to yours. Maybe the answer isn’t what he is saying; perhaps he sends us subliminal messages and we have to crack the code.
But what really gets to a lot of SEOs is his one famous line, “Don’t worry about it too much.” What does that even mean? Is there no secret to Google’s algorithm? Does the Google bot go in, look for H1 tags, titles and bold letters, and return to Google with nothing so that real people can decide the importance of your website? Does that mean to care about the technical specifics so you feel productive? Or does it just mean that all the SEO techniques he’s teaching us are the least important to the algorithm?
And what’s with the laggy updates to the Google database so they don’t reveal their secret? If you know your website has 500 backlinks, why does searching “site:yourdomain.com” only reveal two? And if Webmasters Tools is meant to show more backlinks, why does it include backlinks that don’t matter? What is the point of showing backlinks that don’t matter and not even all of them?
We can be sure of one thing: what ever he does within the dark lair of Google underground headquarters, he is a professional.
We Want to Know Exactly How Google’s Algorithm Works, or Do We?
Imagine what would happen to the culture of Search Engine Optimization if everyone knew exactly how to be number one on Google. Let’s start with the obvious: Only one website could be number one. What would determine if the website should be on top for the keyword phrase typed in?
A website may receive millions of visitors only because they are attracted to clicking on the link to it, and realize it’s not what they wanted to see. Maybe the content of the page, titles, and header tags of a website are concentrated on specific keywords, not too much and not too little. Maybe Google Analytics on your website and your Google Account sends information about how you are optimizing your website. Perhaps it’s a mixture of everything that makes humans attracted to websites.
Google’s secret is hidden for a reason: to gather information about as many websites as possible and return with the best-related, honest and sincere results for every possible search query. Mostly, Google’s algorithm is kept secret for non-rigged results. People will eventually realize that cheating the Google bot is not going to work. And if it works now, Google will catch up with them later and eliminate all their spam. It’s just easier and more valuable to write original content for people and not for the bot.
SEO techniques has become political, debates about pointless details stir up throughout forums and blogs, and nothing but unresolved theories and guessing games about what makes a valuable website cause bad habits, low quality content and spam. Why they picked Matt Cutts as the head will probably always be unknown. But it’s safe to say he probably gets paid higher than a professional poker player.
What ever he’s doing, it’s working. It’s working for Google, SEO and the development of search technology.
